Strategic Enablement for Tech & People
Driving Technology.
Inspiring People.
Salesforce, MuleSoft, and Enterprise Enablement, combined with the Aruwãy philosophy for the sustainable growth of teams and talent.
About me
Two paths. One mission.
My name is Tricia del Carmen Hammann. For more than 10 years, I have been accompanying companies in the areas of international business, logistics, and IT — specializing in Salesforce implementations, MuleSoft integrations, and cloud architectures. I bring valuable experience gained during five years as a Senior Technical Instructor at Salesforce, as well as extensive project experience in the EMEA, LATAM, and APAC regions, supporting complex technical processes.
Along the way, I learned something that doesn’t appear on any data sheet: technology changes nothing if the people behind it are not empowered to grow with it.
This is why I work by 3 principles: Integrity, Reliability, Effectiveness. I say what I mean and I deliver on time because I respect deadlines. Every outcome is focused on real results, not theory.
From this conviction, the Aruwãy philosophy was born — my alternative to purely transactional IT management. It unites technological excellence with what truly matters: clarity, trust, and the sustainable deployment of potential. Within teams. Within organizations. Within each individual.
Services
Three core pillars.
Seamless enablement.
Where you need depth — and where it drives impact. Each service is available individually or as a combined retainer model.
Tech Consulting
Salesforce · MuleSoft · Cloud
Strategic consulting for Salesforce implementations, MuleSoft integrations, and AWS cloud architectures. Operational depth drawn from enterprise projects — rooted in practice, not theory.
- —Salesforce implementation consulting
- —MuleSoft integration architecture
- —Cloud & API strategy (AWS)
- —Agile & OKR coaching
Training
Certifications · Workshops · AI Enablement
Tailor-made training programs covering Salesforce, MuleSoft, and AI topics. Remote-first, multilingual (DE/EN/ES), backed by a 4.76 / 5.00 CSAT score.
- —Salesforce certification preparation
- —MuleSoft developer training
- —AI Enablement (Microsoft / Salesforce)
Corporate Enablement
Retainer · Coaching · Change Management
Sustainable enablement offered via monthly retainers or structured coaching. Guiding teams, leaders, and instructors with absolute clarity.
- —Monthly retainers for technology teams
- —Train-the-trainer mentoring & curriculum design
- —Change enablement & burnout prevention
References
Real projects.
Real results.
Selected projects in Salesforce, automation, and enablement.
Salesforce Governance & Enablement
European NGO · Salesforce NGO Cloud · 10 licences
- ─Application form with built-in eligibility checkboxes — automated pre-screening without manual effort
- ─No-code integration: website form → Salesforce NGO Cloud (coordinated with external vendor)
- ─Naming conventions, department-specific email addresses, structured user management (5 departments, 10 licences)
- ─Support training videos distributed via internal channel — measurable reduction in ad-hoc requests
Result
Fully automated application intake, clean CRM data, fewer internal support requests
Salesforce Certification Training
SME · EMEA · 800+ participants
- ─5-day intensive programmes preparing participants for the Salesforce Administrator Certification (ADM-201)
- ─Pedagogy: use-case first, then platform function — practical, not theory-driven
- ─Among available trainers, consistently the one whose participants most frequently sat the exam afterwards
- ─Remote-first, multilingual, delivered across EMEA
Result
CSAT 4.76/5.00 · Participants independently sit the certification exam after training
* Client name anonymised on request. Reference calls available upon request.
The Philosophy
Aruwãy — enablement that goes deeper.
Aruwãy is more than a name. It is the firm conviction that every successful transformation rests on two pillars: skillset and humanity.
Technology without depth fades away. Coaching without commitment does too. Aruwãy bridges the gap — serving as the common thread in every project, training session, and strategic conversation.
Clarity
The complex becomes understandable. Objectives become tangible. Every mandate begins by revealing what truly matters.
Trust
Solid collaboration instead of transactional consulting. Built for long-term guidance that extends far beyond the project’s completion.
Growth
People and teams are not just trained, but truly empowered. Ensuring sustainable growth that continues independently after my handover.
Sister project
When Enablement Also Embraces Humanity.
Sometimes, the greatest leverage lies within the person, not the system. For this specific focus — happiness coaching, potential development, and personal growth — a dedicated space exists.
Discover Aruwãy Happiness Coaching →
A sister project of Tricia Hammann Enablement Solutions.
